Social Media Creativity Sharing Information

Question: Discuss about the Social Media : Creativity Sharing Information. Answer: Introduction: Social media is the new age platform of sharing information without any barriers. Differences of borders, societies, classes, ideology, and others are not able to affect the connectivity of the social media. It creates virtual communities and networks, which are capable of transferring huge amount of information without any physical involvement. The purpose of this essay is to analyze social media for developing and delivering creativity workshops and specific foresight methods. For this purpose the online shopping site Amazon is considered, which shows the positive effects of using social media for delivering creativity workshops. Background: Before the introduction of social media, the process of information sharing was costly and it had its own constraints. Social media to function the way it was indeed required a huge inclusion of the population. It depends heavily on the availability of internet. Through second, third, fourth, and fifth generation internet supply, the number of persons in social media sites have grown rapidly. In the process of evolution and upgradation of the internet, many job creation and employment occurred in world economy (Loader, Vromen and Xenos 2014). The process of using social media as a medium of reaching the mass has been started from late 90s, which flourished during the end of the last decade. Social media giants like Facebook, Whatsapp, Instagram, Snapchat, and many more came in the market. Many companies used these as the platform of displaying their product bundles. Soon using social media as a medium of presenting advertisement became viral. This process is adopted by most of the organizations like Amazon, as well as individuals to reach their target audience (Lupton 2014). Justification: The advantages of using social media are the advertisers can reach their targeted audience easily at a less cost and the data gathered from social media has more chance of being true than a statistical projection. Moreover, it can help in making a detailed analysis and reporting for the interested parties and the secrecy of the people using social media cannot be violated by anyone. These days using social media is easy because of its user-friendly nature. It thus help people reach to other persons all around the world at almost no cost. Having a computer, laptop, or a Smartphone that can use internet connection is enough to enter the social media. The cost of using social media is thus nil. The information available in social media has no restrictions and hence can be used by any person without incurring any cost (Van 2013). The disadvantages and limitations of social media are the lack of emotional connection becomes prominent and face-to-face communication skills become secondary. In addition, people can become less understanding and their thoughtfulness might diminish as social media can facilitate laziness (Perrin 2015). It also opens the door to the long run only, as short run time period is not provided by social media. Moreover, the risk of negative comments is there, which can hurt an organizations image. The information gathered from social media sites like Facebook, twitter, Instagram, and others can be used for delivering creativity workshops and specific foresight methods. The data gathered from the information in social media can be used with the help of statistics to create foresights regarding any matter. A creative idea or concept can be checked whether it has credibility using social media. The details of creative workshops can be sent to the target audience at no cost (Ferguson et al. 2014). Example: Amazon is an online shopping brand, founded in the year 1994. It was an online bookstore in the beginning, which later it expanded its product basket rapidly. Currently, Amazon is the largest internet based retailer in the word with net income $596 million last year. In Australia, Amazon is planning to enter in 2017. For this purpose, the retail company has created creativity workshops, which are being sent to the potential sellers before the grand opening. Presently the company has 268 thousand employees. The medium of sending the workshops are chosen as the social media. This saves the organization time and resources. It gives the organization the opportunity of not renting a room for the workshop purpose for a few days. The cost Amazon is saving from not hosting a workshop physically will be invested in the expanding the business (Ruths and Pfeffer 2014). Amazons presently asset value is $66 billion. Amazon has plans for recycling the solid wastes from which the communities in Australian can generate electricity. For this purpose, the organization has some innovative ideas like charging the car batteries with the help of solar power. The company also provides solar panels to the households. The workshops are provided by the organization, for creating a renewable source of power in the communities, to the potential suppliers. The usage of social media for this purpose is bounded between the sites Facebook, Instagram, Vibes, and Whatsapp. Using these sites, Amazon is now able to send huge files of the workshop regarding the renewable energy sources and recycling solid wastages to generate electricity as was done in India (Coln, Forbis-Stokes and Deshusses 2015). It will also justifiably reduce carbon emission as the use of carbon emitting procedures will reduce. As a result, pollution in the environment will be reduced. The information that the organization has gathered until now s hows positive result in the future for the project. The people of Australia are health conscious and protect their environment which is proved by the life expectancy of 78.8 years. This trait will help the organization in foreseeing the results of the workshop (Klaus 2013). Conclusion: Using social media as the medium for developing and delivering creativity workshops and specific foresight methods is something that can help the organizations to reach its target audience with minimum or no cost. It has both advantages and disadvantages. Using social media will reduce cost and increase efficiency. It will also help the organization to address a large audience simultaneously. On the other hand, it can also hamper the face-to-face communication skills of individuals (Lenhart 2015). Social media helps in collection of data as the process is free and the reliability of the data can be checked easily. Organizations like Amazon are using this method to reach the potential suppliers with the workshop regarding renewable energy sources. References: Coln, J., Forbis-Stokes, A.A. and Deshusses, M.A., 2015. Energy for Sustainable Development. Ferguson, C., Inglis, S.C., Newton, P.J., Cripps, P.J., Macdonald, P.S. and Davidson, P.M., 2014. Social media: a tool to spread information: a case study analysis of twitter conversation at the Cardiac Society of Australia New Zealand 61st annual scientific meeting 2013. Collegian, 21(2), pp.89-93. Klaus, P., 2013. The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT). Journal of Services Marketing, 27(6), pp.443-457. Lenhart, A., 2015. Teens, social media technology overview 2015. Pew Research Center, 9. Loader, B.D., Vromen, A. and Xenos, M.A., 2014. The networked young citizen: social media, political participation and civic engagement. Lupton, D., 2014. 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